The Good & Bad

SEM, A Balanced Look

While there are great things to be said about SEM, there are also some negatives you need to seriously consider before commiting to any SEM campaign. For instance, SEM will cost you a “per click” fee and that money (withdrawn from a credit card on file) will be charged everytime your account runs low on funds, it is extremely important that you have a knowledgeable company running your SEM campaigns or you could easily run up thousands of dollars in credit card bills.

Another negative is the very real question, what happens if I turn off the ads? The short answer answer to that question is that your website will most likely go back to the amount of traffic you had prior to your SEM campaign. This is one of the reasons we strongly suggest running SEO and SEM campaigns together, this helps to increase the overall success of your website while building search engine ranking and it can soften the shock if/when the SEM is cut off.

Obviously there are websites that will only experience traffic with a solid SEM campaign and we have special plans for these types of sites, most websites however should consider the more prudent approach of building your traffic through SEO for the long term and SEM for the short term.