Natural Search SEO

Natural search results (non paid results) bring users into your website who have spent time searching for your product or service, they have done their research and that's how they found your website.

What we hear from our clients is that SEO brings in the buyers, whereas SEM (search engine marketing) tends to bring in everyone and it's up to the site owner to provide a great shopping experience in order to close a sell. When people click on a natural search link they are more likely to buy, they may even be willing to trudge through a poorly designed site to get what they want, thus increasing ROI and decreasing cart abandonment.

Free organic search results, the most comprehensive or far-reaching method for delivering prospective customers to you’re website, however the nature of this type of “non-paid” online marketing is not static. Once you get you’re website to page one of Google (for you’re keyword), there are no guarantees you will remain there, as is with pay per click or SEM advertising.

True and Tried Methods
There are some true and tried methods that can help you to maintain you’re search engine rankings, but you first need to understand some of the basic principles of how a website get’s to page one of any Google search. Once Google (or any search engine) crawls you’re website with what is know as spiders or bots, you’re website is indexed into the search engines database so that it can be called onto a search results page. Here’s the hard part, there are millions maybe even billions of different combinations of searches commonly known as queries that can be entered into a search engine. This is why it is so important to figure out what you’re website or even better what you’re product or services keywords are, this will help you to offer what people are looking for, before they even ask. Some call it assuming the sell, we like to think of as stacking the odds in you’re favor.

What if I stop my SEM, will Google penalize me?
Google, Yahoo or MSN will not penalize you for stopping your SEM campaign, however too many companies (and webmasters) get used to the traffic generated by paid advertising, that is until some one decides that paying for traffic is no longer the best method for online advertising. Other companies run sloppy ad campaigns, they make fundamental mistakes like pointing the ad to you’re websites front page, then when the ad stops they start blaming Google for penalizing them. Not true, Google’s natural search and pay per click ads run on different circuits, they are completely independent of one another, same goes for Yahoo and MSN.

The Bottom Line on SEO...
No matter what your business, you want an aggressive SEO campaign running on your website or blog all year long. Stay up to date on where your website is in the search engine rankings and get detailed reports on how your keywords are doing every month on Google, Yahoo and MSN. At iRep Agent we are looking out for you 24/7, that might sound like a cliché but it’s the truth. The best part about using an iRep Agent is SEO comes standard on all Internet reputation management services, so why waste time and money trying to find an SEO company when you already have the best in the business!